Media Releases
www.isis.aust.com/rtn/mediarel.htm

Writing a media release:   Updates always welcome - send here with RTN's  thanks

• only put one or two ideas across
• put your most important piece of information at the top - the first paragraph should contain the main point of your story
• the second paragraph will usually back up the first, and substantiate any claims you have made, or give some further detail
• keep it to one typed A4 page, preferably double spaced
• have a catchy topical heading
• each sentence should start on a separate paragraph
• state the facts simply and stick to the main argument or issue
• call for something definite
• use positive language
• use active voice ("we have decided" rather than "it has been decided")
• use plain English, avoid jargon
• proof read for errors
• be accurate and concise
• specify timing of release
• write in the third person (for example  "Bathurst will hold a rally" not "WE will hold a rally"
• make direct quotes clear by using quotation marks "
• address it to the chief of staff at newspapers, TV and radio stations
• sign it and put a contact person's name and contact phone number at the end, where a member of your group can be contacted for more information, quotes or interviews etc
• send it out to all relevant media outlets - TV, radio and newspapers
• have the contact person fully briefed and prepared to speak to the media
• contact any known sympathetic journalists before the release and keep them informed
• follow up the release a day or two later offering to clarify any points

If your media release is not to be used in full, it will be cut from the bottom up. It is vital that all your information is at the top of your media release and elaborated later.
Follow up letters or media releases with a phone call to make sure they have been received and to re-engage their interest.

Follow up letters or media releases with a phone call to make sure they have been received and to re-engage their interest.

INDEX | MEDIA

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